Sales & Marketing Coordinator
Michelle Zeller McDearmon
Michelle works closely under the direction of the sales, marketing and by ensures support materials are up to date and accurate. She brings awareness and enthusiasm to the Janey Lou’s brand in organizing and attending conventions and tradeshows. You’ll see her out front engaging customers with samples and thoughtfully listening to their needs and concerns.
With meaningful messages and enticing colors, Michelle’s experience in merchandising, photography, and design are evident when creating promotional material, product packaging and marketing campaigns. She responds to prospective customers questions and provides RFP’s, product information and lead times. Her relationships with retailers and brokers is not mere lip service, she has a flare for a non-sales approach by being straight forward but genuine. When she suggests a particular Janey Lou’s bakery and snack product it’s because she’s done her research relating to specific regions to gain distribution in those markets.
Michelle loves the outdoors and traveling. One of her bucket list items is to visit and hike in every U.S. National Park. In her personal time, she also enjoys working on home improvements with her husband Peter and anything crafty. Her mainstays are paper crafting and soap making – currently she’s exploring creating cement sculptures and stain glass panes and boxes.
Ready to Bake Goods from Our Kitchen to your Customers
At Janey Lou’s, we create and customize bakery products using the best ingredients available. From cookies to our world famous cinnamon rolls, our large catalogue helps deliver smiles to every counter top.